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Walkthrough Before We Start
Salt air, old framing and a century of settling can leave a Cape Ann floor far from flat. Our lead installer checks the subfloor, door heights and stairs before we order a plank.
/ Brazil Floors of Massachusetts
Hardwood Floor Installation in Gloucester, MA
$2.25/Sq Ft labor, nails and underlayment included. Written price before we start.
We Bring the Store to Your Door — with Contractor Pricing
Free In-Home Estimates
Guaranteed Lowest Price — or We’ll Beat It
Next-Day Installation
Book online now to lock in your next-day appointment and $250 discount.
/ Gloucester Hardwood Flooring Team
Hardwood Floor Installation Cost
Nailing down hardwood in Gloucester is $2.25/Sq Ft for labor, and nails with underlayment are covered. Riverdale and East Gloucester homes pay the same.
Nail Down Installation
Raw oak is nailed to plywood and sanded in place, a good match for a two-story house with several connected rooms.
$2.25
/Sq Ft
What’s Included:
Underlayment Included
Nails Supplied
Professional Installation
Nail and Glue Down
Factory-sealed boards come to $6.00/Sq Ft with material and labor, and the room is ready for use as soon as the final row is in.
$2.50
/Sq Ft
What’s Included:
Nails Supplied
Glue Billed Separately
Professional Installation
Floating Floor
Over a concrete slab, engineered boards float on foam with glued seams at $2.00/Sq Ft for labor.
$2.00
/Sq Ft
What’s Included:
Joint Glue Supplied
Underlayment Included
Professional Installation
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Licensed, Insured Installation
Brazil Floors employees, no subcontractors, set the boards. Each holds a license, carries insurance and has NWFA certification.
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Remeasure and Material Count
When the truck backs up, cartons go into the room and trim sits at every opening. The nailer then works straight through without a search for parts.
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One Year Install Warranty
Our labor carries a twelve-month warranty, and the mill backs the lumber itself. That means a named party answers for both the work and the wood.
/ FLOOR PATTERN DESIGNS
Hardwood Floor Patterns
The way boards run decides how a room feels. Gloucester customers choose straight, diagonal, herringbone, chevron or parquet, and we price a border at the visit.
Straight Lay Hardwood
Boards that follow the longest wall save material and keep a long room visually quiet.
Herringbone Hardwood
Cut short and turned at right angles, the pieces give an older dining room some period polish.
Chevron Hardwood
Plank ends are mitered at 45 degrees so rows fold into arrows that draw the eye along a corridor.
Diagonal Hardwood
On a diagonal, the oak widens a slim bedroom and disguises a wall that has leaned over the years.
Checkerboard Parquet
Squares with alternating grain make a neat grid for a sunroom or a front hall.
Basket Weave Parquet
Narrow strips woven in a basket pattern give a study a hand-built look.
/ OUR SERVICES
Gloucester Hardwood Floor Installers
The old floor was out and the plywood swept when our crew arrived. Underlayment came first, then oak strips went down row by row, with each doorway trimmed square. We follow the same order of work on Washington Street, in West Gloucester and up toward Pole’s Hill.
/ VINYL, REFINISHING AND STAIRS
Other Floor Services in Gloucester
Our Gloucester schedule holds more than oak: vinyl plank, laminate, sanding and stain, board repair and new stair treads fill the rest.
/ START YOUR PROJECT
Hardwood Floor Installation FAQ
Cost, scheduling and furniture questions come first on most Gloucester calls. Short replies sit below.
Get your Free In-Home EstimateWhat is the going labor rate for hardwood in Gloucester?
Nail-down work is $2.25/Sq Ft, with nails and underlayment inside the price. Buying the wood from us too makes unfinished $5.50/Sq Ft and prefinished $6.00/Sq Ft.
Will the crew pull up my old carpet?
Yes. Removal costs about $1.00/Sq Ft, and the debris leaves with us. Furniture moved out and back is a flat $250.
What should I put over a damp basement slab?
Engineered hardwood that floats on a pad with glued joints is the answer, since nothing is fastened into the concrete. Labor is $2.00/Sq Ft.
Do you also lay vinyl plank or laminate?
We do. Vinyl plank labor is $2.00/Sq Ft and laminate labor is $1.99/Sq Ft, both sensible in a kitchen or mudroom near the water.
How quickly does the material arrive?
Next day out of the Natick warehouse, counting from your order. The crew then builds the install date around that drop-off.
Can I get new oak stairs?
You can. A new tread is $60 with riser, nosing and stain, and sound existing steps are refinished at $50 each.
When do I pay?
You pay for labor once the crew arrives and for material as the boxes are delivered. Sanding is split, half at the start and half after the last coat.
What warranty applies?
A one-year warranty on our labor, plus the manufacturer warranty on the flooring. Everyone on site is on our payroll, licensed, insured and certified by the NWFA.
/ ALSO SERVING
Hardwood Floors in Nearby Towns
Rockport, Manchester-by-the-Sea, Essex, Hamilton and Ipswich owners hear the identical per Sq Ft labor number that Cape Ann clients do.
Rockport houses get solid oak nailed in at $2.25/Sq Ft of labor, with nails and underlayment included.
Lower levels in Manchester-by-the-Sea receive floating engineered planks at $2.00/Sq Ft for labor.
Families in Essex who want their rooms back promptly pick prefinished oak at $6.00/Sq Ft installed.
In Hamilton, unfinished oak with installation is $5.50/Sq Ft and is sanded in the house.
Ipswich homes with wide planks use nail-and-glue at $2.50/Sq Ft plus adhesive to ride out humid summers.
